$65 deal for website design

Website Blog

Stuff About Website Creation and Internet Marketing Blog

May 5th, 2015

Do You Have a Backup of Your Website?

Backups. Do you have a backup of your website? Backups are important ! If anything was to happen to your website then you would have a way to restore your website to it's original form. 

Website Backup

So many things can happen to your website. Your host company's server could crash. A hacker could break into your site and install malicious code and you would have no idea. Or they could crash your site. If a hacker wants to break into your site, there really isn't much you can do about it. You could have all the security measures in the world for your website but if a determined hacker wants to get into your site, they will.

Website BackUp StrategyIf something bad were to happen, what would you do? If you have a backup (located off site from where your website is hosted) then you can just upload all of your website files and overwrite the existing site. This will normally take care of the problem and should restore your site to it's original look. But it's important that you keep an updated copy of your site on your local computer and not on the same server that your main website is on. 

Backup early and often. You want to make sure that if you were to lose your website that the backup copy is the most updated form of your website. Otherwise you will be reinstating your site to an outdated version. So make sure your backup is a replica of the most updated version.

Are you backed up (you know what I mean)?

Nuff said......

Stuff About Website Creation and Internet Marketing Blog

September 16th, 2014

CMS Continued......

There are a lot of different Content Management Systems out there. Joomla, Wordpress and Drupal just to name a few. Available templates, themes and extensions allow the CMS to "extend" it's capabilities.

You can install picture galleries, Image sliders, Contact Forms, Social Media buttons, E-commerce solutions, Booking solutions, Calenders etc......there are so many extensions out there that can really enhance the functionality of your website.

Many people think that you are restricted to certain styles and colors when you have a site built with a CMS. While that can be somewhat true, you can custom code any of these sites to gain the look that you want. Most changes can be accomplished for a little extra money but still save thousands of dollars off the cost of having a custom web site built from scratch.

Plus, having a Content Management System allows you (the business owner) to create your own unique content without paying the webmaster to do it for you. For example: let's say that you own a restaurant and being a good restaurant owner, you would like to promote your daily food specials. A CMS allows you to go into your site and change the daily specials everyday. Having the freedom to change the daily specials yourself can add tremendous value to the SEO of your site along with the fact that your customers can go to your site everyday and look at the daily specials and decide if they want to come up to your restaurant for lunch or dinner. A CMS gives you this flexibility. You can change your own website without knowing any coding at all.

A CMS built web site can give you huge value going forward....

Stuff About Website Creation and Internet Marketing Blog

August 22nd, 2015

Adding Images To Your Website

Okay, you have a new company website and you have researched your keywords that are relevant to your industry. You have populated your website with the relevant keywords and optimized your keyword density. Good start. Now what's next?

Pictures. No website will look appealing and draw customers interest unless you have some visual beauty on your website. Pictures will draw interest. Pictures will also show what your business is all about. In the early days of the Internet, pretty much every site was just a collection of text and content. Websites were very informational and were not very visually appealing. Now most websites will have pictures, videos, downloads, interactive content and more!

Adding Images To Your Website DesignVisually appealing websites are a must these days. For the consumer and for Google. Now you will have to optimize your image content. Page speed is a big consideration with Google so you must optimize your images for faster load time. You will also need to optimize keywords in your image alternate text as Google will consider this also.

Adding images and video to your website is good but must also be aesthetically and strategically placed. Good design is important. You will need to keep these considerations in mind along with keeping your website clean, simple and easy to read. The consumer doesn't want to have to spend a lot of time trying to navigate your site. Remember, when it comes to a well constructed website, the consumer must be considered and Google also when designing your website.

In website design, the consumer looks for a visually appealing website, ease of use and content that is relevant to their search. Google on the other hand looks for relevant content, page speed, optimized images and video, fresh and new content, relevant back links and lots more......

If you thought building a company website was as easy as going to one of the many free or low cost website builders online then you were mistaken. As you can see, there are many many considerations to consider when building a high quality website. Building a website is critical for your companies success so you should build it right.

This is the third installment in this series on building a high quality website and dealing with consumer interactions and Internet marketing.

Stuff About Website Creation and Internet Marketing Blog

May 31st, 2015

Are Domain Names For Individual Cities a Good Idea?

Being found in local search results is a great thing if you are trying to increase your business in your area and surrounding cities. Google gives you a leg up being found in the city where your business is physically located. But how about the cities surrounding your local city that you also service?

Most business's that I handle always want to be found in the cities surrounding their home city. How can this be accomplished?

Probably the best way to be found locally (but outside of your home area) is to create landing pages that are optimized for each individual city that you would like to rank for. What are landing pages? They are pages of your website that people will "land on" when doing a search for the services you provide. For example: let's say I need to rent a dumpster and I live in Holly, MI. I would go to the Internet and enter in search something like this- dumpster rental company, Holly MI. Google will then compile results based on my search criteria and present them in a well ordered fashion, starting with the most relevant (based on their own algorithms). How does Google decide which websites to show and how high in the search results? Well that's a totally different subject but suffice it to say, they have lots and lots of algorithms that compile results based on their own search criteria and what they deem as relevant. Some of them they will let us know while others are kept a state secret. So we use our best "guess" in those cases but based upon current knowledge of how Google works we can usually come up with a strategy that works within Google's framework and get websites to the top of the rankings.

Local Search for Website CreationBut this blog today is not about the importance of landing pages but about putting the specific city name in a domain name. What do we mean by that? Well let's say we own Billy Joe Bob's Plumbing LLC and we reside in Milford, Michigan. Google will impute to us a high ranking for anybody searching for a plumbing company in Milford, Michigan. However, in Brighton, Michigan not so much. So how do we get found in Brighton, Michigan? 

Landing pages is one way. Another way is to put the city name in your domain name. I have found that Google will give you more page rank if the city is in the domain name. So, using our example from above, if Billy Joe Bob wants to be found in Brighton, he can purchase something like this: Brightonplumbingcompany.com. Having the individual city name in your domain name will increase your relevance for any search using that city. Now remember, content is still king in the world of search results so whereas you will get a boost from having "Brighton" in your domain name, the content on your webpage is still the most important factor. 

Think of your individual search results as an accumulation of a bunch of different factors. The main factor is probably page content. Factors such as: page content, keyword density, using specific keywords in general and which ones to optimize, meta tags, title tags, header tags, meta description etc. There are many factors which determine your page rank. Down the list of important factors is having a city name in your domain name. Now, if you have a city in your actual company name then that will be a great factor in your ranking in your home city. Google gives great importance to a company that has a city or state name in it's actual company name. Something like: Michigan Plumbing Company. Every time someone searches for "plumbing company Brighton MI", Michigan Plumbing Company will get some consideration because it has Michigan in it's name and the searcher put "MI" in it's search criteria.

So, is putting "Brighton" in your domain name a good idea? Well, in general I would say, it depends. You will get a boost from having Brighton in your domain name but it depends on how you use it. Remember, content is king and a keyword in a domain name is just one factor (and not the most important factor) in Google's ranking system. If you purchase a domain name with Brighton in the name then the best way to optimize this strategy is to have a one page site that you will land on when people search for a plumbing company in Brighton. That way you can optimize the content with the domain name. Then link your one page optimized city site to your main company website. Google's search bots will follow and index the links between the two web pages and the main webpage content will impute into the one page optimized city site. 

This is one strategy that should be part of a bigger overall optimization plan that works in harmony to get the most from your SEO. Another way to link the two domains together is to redirect one domain to the other. This is not as good as having a one page site optimized for a certain city and linking it back to your main domain name but it will still show a path to Google that the cites are linked. How do you do this? First, you purchase the domain with the city in it (Brightonplumbing.com) then you redirect it to your main domain name (Billyjoebobsplumbing.com). Now you have two domain names for your company but really only one website to represent it. While not having a one page website attached to that second domain name (which is the best way) you will still get a boost from any search that includes "Brighton" in it's search criteria. 

So, to sum up, having a city name in your domain name works great if you are physically located in that city. If not, it still will give you some SEO juice but works best if used in tandem with a one page city optimized webpage. Remember, with there being a myriad of factors involved with a website's page rank, the best strategy to use will include using all methods together to create a well balanced strategy that will get you found on the Internet. One factor alone will not suffice to get your found.

Nuff said for now, eh?

Go to top