Is Having a Website Enough?

July 21st, 2015

When you start a new business, you will need a website. A company website will accomplish much. It provides legitimacy and vital information about your company. I'm always astounded when potential clients say that they don't need a company website. Everybody, and I mean everybody, goes on the Internet to find anything and everything these days. If you're not there then you're missing out!

So, is a website enough? Just build it and they will come? Well, not likely. You will need a website that can be "Found on the Internet"!

Do you know what it takes to rank higher in Google's search rankings? What about optimizing meta tags, description tags, title tags? What about the importance of site speed? Do you even know how to test for site speed? Is your site mobile ready? What about citations? Do you have any?

These are all very important facets of your online presence. Having a website is extremely important. What you do with it is just as important. Are you using your website to bring in new business? How about leveraging your Facebook page with the home page of your company website. Are you adding fresh new content to your website?

So many things to know. So many things to do. Just keeping up with all of Google's new algorithms can be a full time job.

Having a company website is a great start. But after all, it is just a start.......

This is the start of a new series of articles that I am writing about companies online presence and continued interaction with consumers and potential clients on Internet related services.

More to come!

Nuff said for now......