More Information on Back Links......
February 1st, 2014
Okay. Naturally occurring back links. What are they??
Naturally occurring back links are the links to your site that other sites have mentioned (put in) in their blogs or on the websites (or many other places on the web for that matter). Gone are the days when you could put a "links" page on your site with lots and lots of links to other sites in exchange for them putting a link to your website on their "links" page. This was called link exchanging or reciprocal links (which aren't all bad, more on this later).
Google sees a page full of just links to other sites as link farming and not a "vote" for that site. Google will penalize this practice if it becomes blatant enough.
Naturally occurring links happen, well, naturally. For example: Say we are a carpet retailer and we mention some of the carpet mills that we carry carpet from. It our content we "link" the name "Mohawk" to their website so customers can go to Mohawk's website to check out the newest styles, colors and trends. That would be a naturally occurring link and Google gives that link high value. In most cases anyways (we don't want to get into every aspect of linking because we could be here all day!!).
So, part of every business owners job is to try to have an ongoing link strategy that will help build their brand (like this blog is doing for us....lol).
Good back links are harder and harder to come by these days and gone are the days of buying low quality back links in bulk.
More to come.....