A Few Reasons for Having a Website.....
January 1st, 2014
So what are the reasons you should have a website if you own your own business. Well there are plenty of good sound reasons to have a website so let's just name a few, eh?
1. You can have a website for marketing reasons. If you've ever paid for print advertising or yellow page ads then you know how expensive those types of marketing can be. They run into the thousands of dollars and once the ad is gone, it's gone. Now on your website, you can create an ad for a fraction of what the print ads will cost (and I mean a fraction). And once you've created a marketing page on your site, you can leave it there forever if you want to. It'll never "be gone" unless you want it to go away. For that matter, once a page is made, you can put it up on your site, then take it down and put it up again at a later date. It'll always be there (whether it's live on your website or not). It's not like print ads where they're here today and gone tomorrow (which means you have to get more bang for your buck while the print ad is running because like I said before, once it's gone, it's gone). And so is the money spent on the ad. So let's hope you got your money's worth with that print ad. Whereas the website ad will continue to draw customers for you for as long as you want it showing on your web site. Now that is a great value!
2. A website will not only draw you new customers but it will also substantiate your business. Lots of people won't use a business that doesn't have a website. They feel like: no website then the business maybe isn't legitimate or maybe a fly by night company. They just feel that if you have a website then maybe you'll be around for a while. They feel like the website is a permanent structure and makes you trustworthy to deal with. Trust me, this is how customers think. So having a website for your business is essential in most cases.
3. You can use your website to inform people and customers of what you have going on. Maybe you have a sale on a certain product that your supplier is closing out. Maybe they have a couple of water heaters they are closing out cheap. You can use your website to announce this "great deal" that you have and you just may find a customer that is looking for just what you have to offer. Somebody that would never have found you otherwise. Or you are offering a limited time deal on some sort of service. Like maybe offering furnace checkups at a discounted price in the fall. You know people are looking to get this done before the cold weather sets in and they will be looking (online of course) for deals on this service. They may as well find you (unless you don't have a website of course......) because then they won't find you!
4. Another reason for having a website is to let potential customers know about you and your services. Letting them know your hours of operation and if you have a store then letting them know how to get to your location. This is a place that you can let customers know how long you've been in business. You can put testimonials on your site letting customers know just how great you really are.
I can go on and on about why having a website is not only essential to any business in the 21st century but is cost effective, informational and another way for customers to get a hold of you. What are you waiting for?????