August 8th, 2015
Okay, so you have a website for your new company. Now what?
This is the second article in my new series on a new company's online presence and continued interaction with consumers and potential clients on Internet related services.
Having a website is a great start but where do you go from there? You need to get yourself found on the Internet. Google wants all of it's search results to be relevant to the searcher. People search for all kinds of things on the Internet and Google wants to be your preferred search engine. So it is important to Google to present relevant results when people search for things.
So Google has provided certain information to webmasters to insure that rules are followed thus insuring quality search results for their customers. Having a website is not enough. You need to be aware of what Google wants so that you can optimize your site to conform to those wants.
One important thing to remember is Google wants high quality fresh content on websites. If you are providing fresh content on your website, Google's search bots will find this when they crawl your site and rank you accordingly. This is one of the myriads of ranking factors involved when ranking your site albeit an important one. Probably the most important ranking factor!
So having unique, new and quality content is very important to where you will show up in search results (of course this also takes the most work).
Also, when writing your unique and high quality content it would be wise to know which keywords are important (and words you would like to rank for) and populate your content with these words. Google will add importance and relevancy to any content that provides a higher keyword density score (You can overdo this so be careful. Too high of a keyword density score and Google will assume you are trying to game the system and will penalize your site and thus your rankings!).
To sum up: New high quality content, keyword rich content and ever changing content is an important factor in whether you will show up in search results! This cannot be understated.
More to come......